diff --git a/eco-api/src/main/java/com/willfp/eco/core/items/builder/AbstractItemStackBuilder.java b/eco-api/src/main/java/com/willfp/eco/core/items/builder/AbstractItemStackBuilder.java
index e08e66ff..b52b5ce7 100644
--- a/eco-api/src/main/java/com/willfp/eco/core/items/builder/AbstractItemStackBuilder.java
+++ b/eco-api/src/main/java/com/willfp/eco/core/items/builder/AbstractItemStackBuilder.java
@@ -79,7 +79,7 @@ public abstract class AbstractItemStackBuilder<T extends ItemMeta, U extends Abs
 
     @Override
     public U setDisplayName(@NotNull final String name) {
-        meta.setDisplayName(StringUtils.translate(name));
+        meta.setDisplayName(StringUtils.format(name));
         return (U) this;
     }
 
@@ -94,7 +94,7 @@ public abstract class AbstractItemStackBuilder<T extends ItemMeta, U extends Abs
     public U addLoreLine(@NotNull final String line) {
         List<String> lore = meta.hasLore() ? meta.getLore() : new ArrayList<>();
         assert lore != null;
-        lore.add(StringUtils.translate(line));
+        lore.add(StringUtils.format(line));
         meta.setLore(lore);
 
         return (U) this;
@@ -112,7 +112,7 @@ public abstract class AbstractItemStackBuilder<T extends ItemMeta, U extends Abs
         List<String> lore = meta.hasLore() ? meta.getLore() : new ArrayList<>();
         assert lore != null;
         for (String line : lines) {
-            lore.add(StringUtils.translate(line));
+            lore.add(StringUtils.format(line));
         }
         meta.setLore(lore);
 
diff --git a/eco-api/src/main/java/com/willfp/eco/util/StringUtils.java b/eco-api/src/main/java/com/willfp/eco/util/StringUtils.java
index ae8549ce..e6e3cd2e 100644
--- a/eco-api/src/main/java/com/willfp/eco/util/StringUtils.java
+++ b/eco-api/src/main/java/com/willfp/eco/util/StringUtils.java
@@ -41,41 +41,41 @@ public class StringUtils {
             .build();
 
     /**
-     * Translate a list of strings - converts Placeholders and Color codes.
+     * Format a list of strings - converts Placeholders and Color codes.
      *
-     * @param list   The messages to translate.
+     * @param list   The messages to format.
      * @param player The player to translate placeholders with respect to.
-     * @return The message, translated.
+     * @return The message, format.
      */
-    public List<String> translateList(@NotNull final List<String> list,
-                                      @Nullable final Player player) {
+    public List<String> formatList(@NotNull final List<String> list,
+                                   @Nullable final Player player) {
         List<String> translated = new ArrayList<>();
         for (String string : list) {
-            translated.add(translate(string, player));
+            translated.add(format(string, player));
         }
 
         return translated;
     }
 
     /**
-     * Translate a list of strings - converts Placeholders and Color codes.
+     * Format a list of strings - converts Placeholders and Color codes.
      *
-     * @param list The messages to translate.
-     * @return The message, translated.
+     * @param list The messages to format.
+     * @return The message, formatted.
      */
-    public List<String> translateList(@NotNull final List<String> list) {
-        return translateList(list, null);
+    public List<String> formatList(@NotNull final List<String> list) {
+        return formatList(list, null);
     }
 
     /**
-     * Translate a string - converts Placeholders and Color codes.
+     * Format a string - converts Placeholders and Color codes.
      *
-     * @param message The message to translate.
+     * @param message The message to format.
      * @param player  The player to translate placeholders with respect to.
-     * @return The message, translated.
+     * @return The message, formatted.
      */
-    public String translate(@NotNull final String message,
-                            @Nullable final Player player) {
+    public String format(@NotNull final String message,
+                         @Nullable final Player player) {
         String processedMessage = message;
         processedMessage = translateGradients(processedMessage);
         processedMessage = PlaceholderManager.translatePlaceholders(processedMessage, player);
@@ -85,14 +85,14 @@ public class StringUtils {
     }
 
     /**
-     * Translate a string without respect to a player.
+     * Format a string without respect to a player.
      *
      * @param message The message to translate.
-     * @return The message, translated.
-     * @see StringUtils#translate(String, Player)
+     * @return The message, formatted.
+     * @see StringUtils#format(String, Player)
      */
-    public String translate(@NotNull final String message) {
-        return translate(message, null);
+    public String format(@NotNull final String message) {
+        return format(message, null);
     }
 
     private static String translateHexColorCodes(@NotNull final String message) {
diff --git a/eco-core/core-backend/src/main/java/com/willfp/eco/internal/config/json/EcoJSONConfigWrapper.java b/eco-core/core-backend/src/main/java/com/willfp/eco/internal/config/json/EcoJSONConfigWrapper.java
index e4d2a24f..9a785efe 100644
--- a/eco-core/core-backend/src/main/java/com/willfp/eco/internal/config/json/EcoJSONConfigWrapper.java
+++ b/eco-core/core-backend/src/main/java/com/willfp/eco/internal/config/json/EcoJSONConfigWrapper.java
@@ -286,7 +286,7 @@ public class EcoJSONConfigWrapper implements JSONConfig {
     public String getString(@NotNull final String path,
                             final boolean format) {
         String string = Objects.requireNonNullElse(getOfKnownType(path, String.class), "");
-        return format ? StringUtils.translate(string) : string;
+        return format ? StringUtils.format(string) : string;
     }
 
     @Override
@@ -322,7 +322,7 @@ public class EcoJSONConfigWrapper implements JSONConfig {
                                    final boolean format) {
         List<String> strings = (List<String>) Objects.requireNonNullElse(getOfKnownType(path, Object.class), new ArrayList<>());
 
-        return format ? StringUtils.translateList(strings) : strings;
+        return format ? StringUtils.formatList(strings) : strings;
     }
 
     @Override
diff --git a/eco-core/core-backend/src/main/java/com/willfp/eco/internal/config/yaml/EcoYamlConfigWrapper.java b/eco-core/core-backend/src/main/java/com/willfp/eco/internal/config/yaml/EcoYamlConfigWrapper.java
index 6132887a..d73d3930 100644
--- a/eco-core/core-backend/src/main/java/com/willfp/eco/internal/config/yaml/EcoYamlConfigWrapper.java
+++ b/eco-core/core-backend/src/main/java/com/willfp/eco/internal/config/yaml/EcoYamlConfigWrapper.java
@@ -202,7 +202,7 @@ public class EcoYamlConfigWrapper<T extends ConfigurationSection> implements Con
         if (cache.containsKey(path)) {
             return (String) cache.get(path);
         } else {
-            cache.put(path, StringUtils.translate(Objects.requireNonNull(handle.getString(path, ""))));
+            cache.put(path, StringUtils.format(Objects.requireNonNull(handle.getString(path, ""))));
             return getString(path);
         }
     }
@@ -214,7 +214,7 @@ public class EcoYamlConfigWrapper<T extends ConfigurationSection> implements Con
             return (String) cache.get(path);
         } else {
             String string = Objects.requireNonNull(handle.getString(path, ""));
-            cache.put(path, format ? StringUtils.translate(string) : string);
+            cache.put(path, format ? StringUtils.format(string) : string);
             return getString(path);
         }
     }
@@ -250,7 +250,7 @@ public class EcoYamlConfigWrapper<T extends ConfigurationSection> implements Con
     public List<String> getStrings(@NotNull final String path,
                                    final boolean format) {
         if (cache.containsKey(path)) {
-            return format ? StringUtils.translateList((List<String>) cache.get(path)) : (List<String>) cache.get(path);
+            return format ? StringUtils.formatList((List<String>) cache.get(path)) : (List<String>) cache.get(path);
         } else {
             cache.put(path, has(path) ? new ArrayList<>(handle.getStringList(path)) : new ArrayList<>());
             return getStrings(path);
diff --git a/eco-core/core-backend/src/main/java/com/willfp/eco/internal/gui/menu/EcoMenu.java b/eco-core/core-backend/src/main/java/com/willfp/eco/internal/gui/menu/EcoMenu.java
index e452793f..11a76337 100644
--- a/eco-core/core-backend/src/main/java/com/willfp/eco/internal/gui/menu/EcoMenu.java
+++ b/eco-core/core-backend/src/main/java/com/willfp/eco/internal/gui/menu/EcoMenu.java
@@ -4,10 +4,8 @@ import com.willfp.eco.core.gui.menu.Menu;
 import com.willfp.eco.core.gui.slot.FillerSlot;
 import com.willfp.eco.core.gui.slot.Slot;
 import com.willfp.eco.internal.gui.slot.EcoFillerSlot;
-import com.willfp.eco.internal.gui.slot.EcoSlot;
 import com.willfp.eco.util.StringUtils;
 import lombok.Getter;
-import org.apache.commons.lang.Validate;
 import org.bukkit.Bukkit;
 import org.bukkit.entity.Player;
 import org.bukkit.event.inventory.InventoryCloseEvent;
@@ -90,7 +88,7 @@ public class EcoMenu implements Menu {
                 if (meta != null) {
                     List<String> lore = meta.getLore();
                     if (lore != null) {
-                        lore.replaceAll(s -> StringUtils.translate(s, player));
+                        lore.replaceAll(s -> StringUtils.format(s, player));
                         meta.setLore(lore);
                     }
                     slotItem.setItemMeta(meta);
diff --git a/eco-core/core-backend/src/main/java/com/willfp/eco/internal/gui/menu/EcoMenuBuilder.java b/eco-core/core-backend/src/main/java/com/willfp/eco/internal/gui/menu/EcoMenuBuilder.java
index 4b19f426..e0cb17d0 100644
--- a/eco-core/core-backend/src/main/java/com/willfp/eco/internal/gui/menu/EcoMenuBuilder.java
+++ b/eco-core/core-backend/src/main/java/com/willfp/eco/internal/gui/menu/EcoMenuBuilder.java
@@ -51,7 +51,7 @@ public class EcoMenuBuilder implements MenuBuilder {
 
     @Override
     public MenuBuilder setTitle(@NotNull final String title) {
-        this.title = StringUtils.translate(title);
+        this.title = StringUtils.format(title);
         return this;
     }
 
diff --git a/eco-core/core-backend/src/main/java/com/willfp/eco/internal/logging/EcoLogger.java b/eco-core/core-backend/src/main/java/com/willfp/eco/internal/logging/EcoLogger.java
index 5e86a429..327818f7 100644
--- a/eco-core/core-backend/src/main/java/com/willfp/eco/internal/logging/EcoLogger.java
+++ b/eco-core/core-backend/src/main/java/com/willfp/eco/internal/logging/EcoLogger.java
@@ -17,16 +17,16 @@ public class EcoLogger extends Logger {
 
     @Override
     public void info(@NotNull final String msg) {
-        super.info(StringUtils.translate(msg));
+        super.info(StringUtils.format(msg));
     }
 
     @Override
     public void warning(@NotNull final String msg) {
-        super.warning(StringUtils.translate(msg));
+        super.warning(StringUtils.format(msg));
     }
 
     @Override
     public void severe(@NotNull final String msg) {
-        super.severe(StringUtils.translate(msg));
+        super.severe(StringUtils.format(msg));
     }
 }