diff --git a/eco-core/core-backend/src/main/kotlin/com/willfp/eco/internal/items/ArgParserName.kt b/eco-core/core-backend/src/main/kotlin/com/willfp/eco/internal/items/ArgParserName.kt
new file mode 100644
index 00000000..0537cfda
--- /dev/null
+++ b/eco-core/core-backend/src/main/kotlin/com/willfp/eco/internal/items/ArgParserName.kt
@@ -0,0 +1,36 @@
+package com.willfp.eco.internal.items
+
+import com.willfp.eco.core.items.args.LookupArgParser
+import com.willfp.eco.util.StringUtils
+import org.bukkit.inventory.ItemStack
+import org.bukkit.inventory.meta.ItemMeta
+import java.util.function.Predicate
+
+class ArgParserName : LookupArgParser {
+    override fun parseArguments(args: Array<out String>, meta: ItemMeta): Predicate<ItemStack>? {
+        var name: String? = null
+
+        for (arg in args) {
+            val argSplit = arg.split(":")
+            if (!argSplit[0].equals("name", ignoreCase = true)) {
+                continue
+            }
+            if (argSplit.size < 2) {
+                continue
+            }
+            name = argSplit[1].replace("_", "")
+        }
+
+        name ?: return null
+
+        val formatted = StringUtils.format(name)
+
+        meta.setDisplayName(formatted)
+
+        return Predicate {
+            val testMeta = it.itemMeta ?: return@Predicate false
+
+            testMeta.displayName == formatted
+        }
+    }
+}
\ No newline at end of file
diff --git a/eco-core/core-plugin/src/main/kotlin/com/willfp/eco/internal/spigot/EcoSpigotPlugin.kt b/eco-core/core-plugin/src/main/kotlin/com/willfp/eco/internal/spigot/EcoSpigotPlugin.kt
index f98974ca..46fd5f94 100644
--- a/eco-core/core-plugin/src/main/kotlin/com/willfp/eco/internal/spigot/EcoSpigotPlugin.kt
+++ b/eco-core/core-plugin/src/main/kotlin/com/willfp/eco/internal/spigot/EcoSpigotPlugin.kt
@@ -21,6 +21,7 @@ import com.willfp.eco.internal.items.ArgParserColor
 import com.willfp.eco.internal.items.ArgParserCustomModelData
 import com.willfp.eco.internal.items.ArgParserEnchantment
 import com.willfp.eco.internal.items.ArgParserFlag
+import com.willfp.eco.internal.items.ArgParserName
 import com.willfp.eco.internal.items.ArgParserTexture
 import com.willfp.eco.internal.items.ArgParserUnbreakable
 import com.willfp.eco.internal.spigot.arrows.ArrowDataListener
@@ -100,6 +101,7 @@ abstract class EcoSpigotPlugin : EcoPlugin(
         Items.registerArgParser(ArgParserCustomModelData())
         Items.registerArgParser(ArgParserFlag())
         Items.registerArgParser(ArgParserUnbreakable())
+        Items.registerArgParser(ArgParserName())
 
         val skullProxy = getProxy(SkullProxy::class.java)
         SkullUtils.initialize(